Overview

On the right you find the various topics that are relevant to data modelling in the marketing domain. Please hover above the picture and click on areas your interested in.

Overview
Philosophy The Marketing System Data

Philosophy

In this context, very generic philosophical knowledge snippets are presented. How do we get to knowledge, epistemological and ontological questions are presented.

https://dataforensics.nl/index.php/our-fast-track-to-knowledge-philosophical-underpinnings/

The Marketing System

In this context, knowledge snippets on the marketing system are provided. Literature on customer relationship management, product management, channel and contact management, customer satisfaction.

https://dataforensics.nl/index.php/our-fast-track-to-knowledge-the-marketing-system/

Data

In this context, the real world system is represented by data (facts). Every object and its corresponding attributes are implemented in a data store, available for further analysis