‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
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Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
Verbeke, Willem and Andy Mosmans, Marketing Communicatie en Chaos, Een Visie op de jaren ’90, Kluwer Bedrijfswetenschappen, Deventer, 1990.
Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
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