Bloom, Paul N., Adler, Robert and Milne, George R., ‘Indentifying the Legal and Ethical Risks and Costs of Using New Information Technologies to Support Marketing Programs’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994, pp. 289-305.

Bloom

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