CUSTOMER EXPERIENCE + CUSTOMER VALUE

Showing 6–9 of 9 results

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  Peppers

  Peppers, Don, Experience – What, How and Why Now, Teletech, 2016

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  Reichheld

  Reichheld, Frederick F. with Teal, Thomas, The Loyalty Effect – The Hidden Force Behind Growth, Profits, and Lasting Value, Harvard Business School Press, Boston, Massachussets, 1996.

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  Rust

  Rust, Roland T., Zeithaml, Valerie A. and Lemon, Katherine N., Driving Customer Equity – How Customer Life Time Value is Reshaping Corporate Strategy, The Free Press, New York, 2000.

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  Watkinson

  Watkinson, Matt, The Ten Principles Behind Great Customer Experiences, Pearson, Harlow, 2013.

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