RECLAME

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  Brandt

  Eagleman, David, and Anthony Brandt. The Runaway Species: How Human Creativity Remakes the World. Canongate Books, 2018.

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  Hieatt

  Hieatt, David, Do-Purpose – Why Brands with a purpose do better and matter more, Do Book Company, 2014.

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  Horenbeeck

  Horenbeeck, Eric van, De Reclame Voorbij – Het Consumptie-communicatie Universum, Hadewijch, Antwerpen, 1995.

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  Kok

  Kok, Hans W.A. et al, De Marketing van Communicatie, DraftFCB, 2008.

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  Salzman

  Salzman, Marian, Matathia, Ira and O’Reilly, Ann, Buzz – Harness the Power of Influence and Create Demand, John Wiley & Sons, Hoboken, New Jersey, 2003.

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