SERVICE MANAGEMENT

  • Berry

    Berry, Leonard L., Discovering the Soul of Service – The Nine Drivers of Sustainable Business Success, The Free Press, New York, 1999.

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  • Mainwaring

    Mainwaring, Simon, We First – How Brands and Consumers Use Social Media To build a better world, Palgrave MacMillan, New York, 2011.

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  • Normann

    Normann, Richard, Service Management, Wiley & Sons, New York, 1984.

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  • Zeithaml

    Zeithaml, V., Parasuraman, A., and Berry, L., Delivering Quality Service, The Free Press, New York, 1990.

    SERVICE MANAGEMENT Add to cart
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