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  • Zeithaml

    Zeithaml, Valarie A. and Bitner, Mary Jo, Services Marketing – Integrating Customer Focus Across the Firm, Second Edition, Irwin-McGraw-Hill, Boston, 2000.

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  • Zigurs

    Zigurs, Ilze and Qureshi, Sajda, “Managing the Extended Enterprise – Creating Value from Virtual Spaces”, in: Information Technology and the Future Enterprise – New Models for Managers, eds. Dickson, Gary W. and DeSanctis, Gerardine, , Prentice Hall, Upper Saddle River, New Yersey, 2001, pp. 125-143.

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  • Zins

    Zins, Andreas H., ‘On the Derivation of a Common Space of Competing Leisure Attraction Types’, in: Quantitative Methods in Marketing, eds. Hooley, Graham. J and Hussey, Michael K., Academic Press, London, 1994, pp. 179-190.

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  • Zmud

    Zmud, Robert W. and Apple, Eugene L., ?Measuring Technology Incorporation/Infusion?, Journal of Product Innovation Management, Vol.9 , 1992, p. 148-155

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  • Zmud

    Zmud, Robert W., ‘Conducting and Publishing Practice-driven Research’, IFIP Working Groups 8.2 and 8.6 Joint Working Conference on Information Systems: Current Issues and Future Changes, Helsinki, December 10-13, 1998, pp. 21-33.

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