Hassan, S.S., and Kaynak, E., Market Globalization: An introduction, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994, pp. 3-17.

Hassan

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Hassan, S.S., and Kaynak, E., ‘Market Globalization: An introduction’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994, pp. 3-17.

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