Hassan, S.S. and Kaynak, E., The Globalizing Consumer Markets: Issues and Concepts, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994b, pp. 19-25.

Hassan

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Hassan, S.S. and Kaynak, E., ‘The Globalizing Consumer Markets: Issues and Concepts’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994b, pp. 19-25.

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