Hassan, S.S. and Katsanis, L.P., The Globalizing Consumer Markets: Issues and Concepts, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994c, pp. 47-62.

Hassan

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Hassan, S.S. and Katsanis, L.P., ‘The Globalizing Consumer Markets: Issues and Concepts’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994c, pp. 47-62.

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