Higby, Mary A. And Farah, Badie N., ‘ The Status of Marketing Information Systems, Decision Support Systems and Expert Systems in the Marketing Function of U.S. Firms’, Information and Management, Vol. 20, 1991, pp. 29-35.
Higby, Mary A. And Farah, Badie N., The Status of Marketing Information Systems, Decision Support Systems and Expert Systems in the Marketing Function of U.S. Firms, Information and Management, Vol. 20, 1991, pp. 29-35.
Higby
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