Zeithaml, Valarie A., Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence, Journal of Marketing, Vol. 52, July 1988, pp. 2-22.

Zeithaml

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Zeithaml, Valarie A., ‘Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence’, Journal of Marketing, Vol. 52, July 1988, pp. 2-22.

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