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  Ambler

  Ambler, Tim, ‘The Relational Paradigm: A Synthesis’, PAN’AGRA Working Paper, No. 95-901, Centre For Marketing, London Business School, Fevruary 1995

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  Ambler

  Ambler, Tim, and Kokkinaki, Flora, ‘Measuring Marketing Success’, Journal of Marketing Management, 13, 1997, pp. 665-678.

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  Ambler

  Ambler, Tim, and Puntoni, Stefano, “Measuring Market Performance”, in: Marketing Changes, Hart, Susan, eds., Thomson Learning, London, 2003, pp. 289-310.

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  Ambler

  Ambler, Tim, ‘How Much of Brand Equity is explained by Trust’, Management Decision, available at http:/www.mcb.co.uk/services/conferen/feb96/relation.mar/new_phil/backgrnd.html

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  Anahory

  Anahory, Sam and Murray, Dennis, Datawarehousing in the Real World – A Practical Guide for Building Decision Support Systems, Addison-Wesley, Harlow, 1997.

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