Our knowledge library.

  • Schiller

    Schiller, Herbert I., ‘The Global Information Highway: Project for an Ungovernable World’, in: Resisting the Virtual Life – The Culture and Politics of Information, eds. Brook, James and Boal, Iain A., City Lights, San Francisco, 1995, pp. 17-35.

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  • Schiller

    Schiller, Dan, Digital Capitalism – Networking the Global Market System, MIT Press, Cambridge, Massachusetts, 1999.

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  • Schmies

    Schmies, Claudia and Wildner, Raimund, ?Advertising Quality and Market Share: Model-supported Analysis of A Connection?, ESOMAR Symposium ?Information Based Decision Making in Marketing: Reconciling the needs and interest of decision makers, data collectors and data providers?, Paris, 17-19 November, 1993

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  • Schmitt

    Schmitt, R., ‘Succesful corporate R&D’, Havard Business Review, May-June 1985, p. 124-128.

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  • Schmitt

    Schmitt, Bernd H., Experential Marketing – How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brands, The Free Press, New, York, 1999.

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