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    Bernstein

    Bernstein, Peter L., Against the Gods – The Remarkable Story of Risk, John Wiley and Sons, New York, 1996.

    ECONOMIE ALGEMEEN Add to cart
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    Berry

    Berry, Leonard L., Carbone, Lewis P. and Haeckel, Stephan H., ‘Managing the Total Customer Experience’, MIT Sloan Management Review, Vol. 43, No. 3, Spring 2002, pp. 1-5.

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    Berry

    Berry, Leonard L., Discovering the Soul of Service – The Nine Drivers of Sustainable Business Success, The Free Press, New York, 1999.

    SERVICE MANAGEMENT Add to cart
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    Berry

    Berry, Leonard L. and Parasuraman, A., Marketing Services – Competing Through Quality, The Free Press, New York, 1991.

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    Berry

    Berry, Julian and Leventhal, Barry, ‘Customer Segmentation in the financial services industry’, Journal of Database Marketing, Vol. 1, No. 3, pp. 201-210

    MARKETING-COMMUNICATIE Add to cart
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