Our knowledge library.

  • Add to cart

    Seth

    Seth, Sanjay, Brodie, Roderick J. and Scott, Don, ‘The Determinants of MKIS Usage: An Integrated Model’, ESOMAR Symposium on ‘Information based Decision Making in Marketing’, Paris, 17-19 November 1993.

    Uncategorized Add to cart
  • Add to cart

    Seybold

    Seybold, Patricia B. and Marshak, Ronni T., Customers.com – How To Create a Profitable Business Strategy for the Internet and Beyond, Random House, Time Business, New York, 1998.

    ELECTRONIC COMMERCE Add to cart
  • Add to cart

    Seybold

    Seybold, Patricia B., Marshak, Ronni T. and Lewis, Jeffrey M., The Customer Revolution – How to Thrive When Customers are in Control, Crown Business, New York, 2001.

    CUSTOMER RELATIONSHIP MANAGEMENT + CUSTOMER FACING TECHNOLOGY Add to cart
  • Add to cart

    Shaffer

    Shaffer, Steven L. and Simon, Alan R., Transitioning to Open Systems – Concepts, Methods & Architecture, Morgan Kaufmann Publishers, San Francisco, 1996.

    Uncategorized Add to cart
  • Add to cart

    Shanklin

    Shanklin, William and Ryans, John jr., ‘Organizing for high tech marketing’, Harvard Business Review, November-December 1984, p.164-171.

    Uncategorized Add to cart
Scroll to Top