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    Wind

    Wind, Yoram, ‘Issues and Advances in Market Segmentation Research’, Journal of Marketing Research, Vol 15, August 1978, pp. 317-337

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    Wind

    Wind, Jerry and Rangaswamy, Arvind, ‘Customerization: The Next Revolution in Mass Customization’, Journal of Interactive Marketing, Vol. 15, No. 1, Winter 2001, pp. 13-32.

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    Winder

    Winder, R.L., Probert, S.K. and Beeson, I.A., Philosophical Aspects of Information Systems, Taylor & Francis, London, 1997.

    INFORMATIE THEORIE + INFORMATIETECHNOLOGIE Add to cart
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    Winer

    Winer, Russell S., ‘Experimentation in the 21st Century: The Importance of External Validity’, Journal of the Academy of Marketing Science, Vol. 27, No. 3, 1999, pp. 349-358.

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    Winer

    Winer, Russell S., Deighton, John, Gupta, Sunil, Johnson, Eric J., Mellers, Barbara, Morwitz, Vicki G., O’Guinn, Thomas, Rangaswmy, Arvind, and Sawyer, Alan G., ‘Choice in Computer-Mediated Environments’, Marketing Letters, Vol. 8, No.3, 1997, pp. 287-296.

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