Piercy, Nigel F. and Morgan, Neil A., ‘The Impact of Lean Thinking and The Lean Enterprise on Marketing: Threat or Synergy’, Journal of Marketing Management, 13, 1997, pp. 679-693.
Piercy
€0.01
Piercy, Nigel F. and Morgan, Neil A., ‘The Impact of Lean Thinking and The Lean Enterprise on Marketing: Threat or Synergy’, Journal of Marketing Management, 13, 1997, pp. 679-693.
€0.01
Piercy
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