Ing, David, and Mitchell, Andrew A., ‘Point-of-Sale data in consumer goods marketing: transforming the art of marketing into the science of marketing’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.
Hassan, S.S. and Kaynak, E., ‘The Globalizing Consumer Markets: Issues and Concepts’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994b, pp. 19-25.
Guadagni, Peter M. and Little, John D.C., ‘When and what to buy: a nested logit model of Coffee purchase’, Sloan School of Management Working Paper 1919-87, MIT, Cambridge, Massachusetts, 1987.
Reviews
There are no reviews yet.