Aaker, David A. and Joachimsthaler, Erich, ?The Lure of Global Branding?, Harvard Business Review, November-Decmber 1999, pp. 137-144.

Aaker

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Aaker, David A. and Joachimsthaler, Erich, ?The Lure of Global Branding?, Harvard Business Review, November-Decmber 1999, pp. 137-144.

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