Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
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Ambler, Tim, ‘The Relational Paradigm: A Synthesis’, PAN’AGRA Working Paper, No. 95-901, Centre For Marketing, London Business School, Fevruary 1995
Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
Blattberg, Robert and Deighton, John, ?Interactive Marketing: Exploiting the Age of Adressability?, Sloan Management Review, Fall 1991, Vol 33, No.1, pp. 5-14.
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
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