DATABASE MARKETING - LIST MANAGEMENT

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    Andriesse

    Andriesse, Freek G., ‘Database-marketing bij CenterParcs’, Tijdschrift voor Marketing, Mei 1993, pp. 28-30

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    Blattberg

    Blattberg, Robert C., Kim, Byung D. and Ye, Jianming, ‘Large-Scale Databases: The New Marketing Challenge’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994, pp. 173-203.

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