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  • Barnden

    Barnden, A., Smith, R and Watson, R.B., ‘A Framework for Analysing SSM-Based Studies’, …

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  • Baron

    Baron, Steve and Phillips., Dianne, ‘Attitude Survey Data Reduction Using CHAID: An Example in Shopping Centre Market Research’, in: Quantitative Methods in Marketing, eds. Hooley, Graham. J and Hussey, Michael K., Academic Press, London, 1994, pp. 75-88.

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  • Barron

    Barron, Michael and Targett, David, ‘Sales Forecasting, Market Research and the Value of Information’, Market Intelligence and Planning, Vol. 4, No. 3, pp. 12-31.

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  • Barron

    Barron, Michael and Targett, David, ‘Forecasting, and the Manager’, Market Intelligence and Planning, Vol. 4, No. 1, pp. 4-13.

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  • Barua

    Barua, Anitesh, Desai, Preyas S. and Srivastava, ‘Economic Perspectives on Digital Marketing’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 102-129.

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