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  IBM

  IBM, ‘Practical Data Mining for Grocery and Mass Merchandisers’, White Paper, IBM Corporation, 1995

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  Igbaria

  Igbaria, M. and Tan, M., ‘The consequences of information technology acceptance on subsequent individual performance’, Information & Management, Vol. 32, 1997, pp. 113-121.

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  Imhoff

  Imhoff, Claudia, Loftis, Lisa, Geiger, Jonathan G., Building the Customer-Centric Enterprise – Data Warehousing Techniques for Supporting Customer Relationship Management, Wiley Computer Publishing, New York, 2001.

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  Ing

  Ing, David, and Mitchell, Andrew A., ‘Point-of-Sale data in consumer goods marketing: transforming the art of marketing into the science of marketing’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.

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  Ing

  Ing, David, ‘The Evolution of Decision Support Systems and Databases in Consumer Goods Marketing’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994, pp. 80-101.

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