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  Larreche

  Larreche, Jean-Claude and Srinivasan, V., ‘Stratport: A Decision Support System for Strategic Planning’, Journal of Marketing, Vol. 45, Fall 1981, pp. 39-52.

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  Lashkari

  Lashkari, Yezdi, Metral, Max and Maes, Pattie, ‘Colloborative Interface Agents’

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  Laughlin

  Laughlin, Jay L. and Taylor, Charles R., ‘An Approach to Industrial Market Segmentation’, Industrial Marketing Management, 20, 1991, pp. 127-136

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  Laurent

  Laurent, Gilles, Little, John D.C. and Le Roy, Issabelle, ?Diagnosing Feedback vs. Heterogeneity in Consumer Loyalty: A Non-Parametric Approach?, ESOMAR Symposium ?Information Based Decision Making in Marketing?, Paris, 17-19 November, 1993

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  Lawther

  Lawther, Steven, Hastings, Gerard B. and Lowry, R., ?De-Marketing: Putting Kotler and Levy?s Ideas in Practice?, Journal of Marketing Management, Vol. 13, 1997, pp. 315-325.

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