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    Little

    Little, John D.C., ‘Decision Support Systems for Marketing Managers’, Journal of Marketing, Vol. 43, Summer 1979, pp. 9-26.

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    Little

    Little, John D.C., ‘Modeling Market Response in Large Consumer Panels’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994, pp. 150-172.

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    Littlechild

    Littlechild, S.C., Elements of telecommunication Economics, Institution of Electrical Engineers, Telecommunication series No. 7, 1979.

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    Livio

    Livio, Mario, Is God a Mathematician, Simon & Schuster, New York, 2009.

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    Loosschilder

    Loosschilder, Gerard, ‘Interactive Concept Testing – Designing Armchairs on the Basis of Consumer Perceptions and Appreciations’, UMIST Workshop, Meeting the Challenges of Product Development, Manchester, May 1994

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