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  Magidson

  Magidson, Jay, ‘The Use of the New Ordinal Algorithm in CHAID to Target Profitable Segments’, The Journal of Database Marketing, Vol. 1, No. 1, pp. 29-48

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  Mahajan

  Mahajan, Vijay and Wind, Jerry, ‘New Product Models: Practice, Shortcomings and Desired Improvements’, Journal of Product Innovation Management, 1992 (9), pp. 128-139

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  Mahajan

  Mahajan, Vijay and Wind, Jerry, ‘RX for Marketing Research’, Marketing Research, Fall 1999, pp. 7-13.

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  Mainzer

  Mainzer, Klaus, Thinking in Complexity – The Complex Dynamics of Matter, Mind and Mankind, Springer Verlag, Berlin, 1994.

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  Mairinger

  Mairinger, Martin, ‘Branding 2.0 – Using Web 2.0 Principles to build an Open Source Brand’, Electronic Markets, Vol. 18, No. 2, 2008, pp. 117-129

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