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  • Meredith

    Meredith, Lindsay, ‘Developing and Using a DataBase Marketing System’, Industrial Marketing Management, 18, 1989, 245-257.

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  • Meyer

    Meyer, Marc H. And Foly Curly, Kathleen, ‘An Applied Framework for Classifying the Complexity of Knowledge-Based Systems’, MIS-Quaterly, December 1991, pp. 454-472.

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  • Meyer

    Meyer, Marc H. and Zack, Michael H., ‘The Design and Development of Information Products’, Sloan Management Review, Spring 1996, pp. 43-59.

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  • Meyer

    Meyer, Christopher, and Schwager, Andre, “Understanding Customer Experience”, Harvard Business Review, February 2007,

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  • Meyers

    Meyers, Patricia W. and Athaide, Gerard A., ‘ Strategic Mutual Learning Between Producing and Buying Firms During Product Innovation’, Journal of Product Innovation Management, 1991, 8, pp. 155-169

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