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  Moenaert

  Moenaert, Rudy K. and Souder, William E., ‘An Analysis and The Use of Extrafunctional Information by R&D and Marketing Personnel: Review and Model’, Journal of Product Innovation Management, 1990, 7, pp. 213-229

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  Moenaert

  Moenaert, Rudy K. and Souder, William E., ‘An Information Transfer Model for Integrating Marketing and R&D Personnel in New Product Development Projects’, Journal of Product Innovation Management, 1990, 7, pp. 91-107

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  Mohan

  Mohan, Lakshmi and Holstein, William K., ‘Marketing Decision Support Systems in transition’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.

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  Molenaar

  Molenaar, C., ‘Invloed van Informatietechnologie op de Marketing’, Tijdschrift voor Marketing, Mei 1992, pp. 72-74.

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  Molenaar

  Molenaar, C., ‘Marketing-software markt in beweging’, Tijdschrift voor Marketing, Mei 1992, pp. 16-20.

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