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    Palmer

    Palmer, Adrian, ‘Defining Relationship Marketing: An International Perspective’, Management Decision, available at http:/www.mcb.co.uk/services/conferen/feb96/relation.mar/new_phil/backgrnd5.html

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    Palmquist

    Palmquist, Joan, and Ketola, Lisa, ‘Turning Data into Knowlegde – Database Marketing steers Marketers to the Future’, Marketing Research, Summer 1999, pp. 29-32.

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    Palvia

    Palvia, Prahant C., ‘Developing a Model of the Global and Strategic Impact of Information Technology, Information & Management, 32, 1997, pp. 229-244

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    Paranagama

    Paranagama, Priyanka, Burstein, Frada and Arnott, David, ?User Characteristics as a basis for DSS Design?, Working Paper, Department of Information Systems, Monash University

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    Paranagama

    Paranagama, Priyanka C., Burstein, Frada V. and Arnott, David R., ?DSS: How to Adapt Them to Managers?, Working Paper, Department of Information Systems, Monash University, Melbourne, Australia

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