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  Peacock, Peter R., ‘Data Mining in Marketing: Part 1’, Marketing Management, Vol. 6, Winter 1998, pp. 8-18.

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  Peacock, Peter R., ‘Data Mining in Marketing: Part 2’, Marketing Management, Vol. 7, Spring 1998, pp. 15-25.

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  Burke, Raymond R., ‘Do You See What I See ? The Future of Virtual Shopping’, Journal of the Academy of Marketing Science, Vol. 25, No. 4, 1997, pp. 352-360.

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  Jones, Matthew, “Information Systems and the Double Mangle: Steering a Course Between the Scylla of Embedded Structure and

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  Graham, Gordon. The Internet: A Philosophical Inquiry. Routledge, 2012.

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