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  Blattberg

  Blattberg, R.C., Glazer, R. and Little, J.D.C., The Marketing Information Revolution, Harvard Business School Press, Boston, Massachusetts, 1994.

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  Blayo

  Blayo, F., et. Al, ELENA- Enhanced Learning for Evolutive Neural Architecture, ESPRIT Basic Research Project Number 6891, Deliverable R3-B4-P Task B4: Benchmarks, 1995.

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  Bleich

  Bleich, Robert, ?Entrepreneurship reconsidered: the team as hero?, Harvard Business Review, May/June 1987, pp. 77-83

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  Blois

  Blois, K.J., ‘Trends in Marketing and their Implication for Manufacturing’, International Journal Technology Management, Vol. 6, No. 3-4, 1991, pp. 385-394.

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  Blois

  Blois, K.J., ‘Relationship Marketing in Organisational Markets: When is it Appropriate ?’, Journal of Marketing Management, 12, 1996, pp. 161-173.

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