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  Schneider

  Schneider, Dirk, Gerbert, Philipp and Wiebes, Eric, E-Shopping: Markten Aanboren, Winkels Inrichten, Klanten Binden, Scriptum Management, Schiedam, 2000.

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  Schoell

  Schoell, William F. and Guiltinan, Joseph P., Marketing – Contemporary Concepts and Practices, Fifth Edition, Allyn and Bacon, Boston, 1992.

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  Schoemaker

  Schoemaker, Paul J.H., ‘When and How to Use Scenario Planning: A Heuristic Approach with Illustration’, Journal of Forecasting, Vol. 10, 1991, pp. 549-564

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  Scholten

  Scholten, Hans, ‘Professioneel contacten onderhouden als strategie’, Adfodirect Magazine, Maart 1994, pp.40-43

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  Schultz

  Schultz, Don E. and Wang, Paul., ‘Database marketing applications: an industry survey of traditional direct marketers in the US’, The Journal of Database Marketing, Vol. 1, No. 2, pp. 113-129

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