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  Shelton

  Shelton, Robert E., ‘Business Objects and RDBMS’, DB Programming and Design, March 1995

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  Shepard

  Shepard, David, The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy, Third Edition, McGraw-Hill, New Yoprk, 1998.

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  Sheth

  Sheth, Jagdish N. and Ram, S., Bringing Innovation to Market – How to Break Corporate and Customer Barriers, John Wiley & Sons, New York, 1987.

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  Sheth

  Sheth, Jagdish N. and Parvatiyar, Atul, eds., Handbook of Relationship Marketing, Sage Publications, Thousand Oaks, 2000.

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  Sheth

  Sheth, Jagdish N., Eshghi, Abdolreza and Krishnan, Balaji C., Internet Marketing, Harcourt College Publishers, Fort Worth, 2001.

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