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    Wong

    Wong, F.S., Goh, T., Neo, S., Lim, G. and Chua, K., ‘Neural Computing for Business Applications’, Proceedings of COMTECH 1991.

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    Workman

    Workman, John P., ‘Marketing’s Limited Role in New Product Development in One Computer Systems Firm’, Journal of Marketing Research, Vol. XXX, November 1993, pp. 405-421

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    Wrobel

    Wrobel, Stefan, Wettschereck, Dietrich, Sommer, Edgar and Emde, Werner, ‘Extensibility in data mining systems’, Proceedings 2nd Int. Conf. On Knowledge Discovery and Datamining, eds. Simoudis, E. and Han, J., AAAI Press, Menlo Park, CA, USA.

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    Wu

    Wu, L.S.Y., Ravishanker N. and Hosking, J.R.M., ‘Forecasting for Business Planning: A Case Study of IBM Product Sales’, Journal of Forecasting, Vol. 10, 1991, pp. 579-595

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    Wunderman

    Wunderman, Lester, ‘Interactive Communications – The Dream and the Reality’, Journal of Direct Marketing, Vol. 8, No. 3, Summer 1994, pp. 74-77.

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