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  Almquist

  Almquist, Eric, and Pierce, Andrew, Customer Knowledge and Business Strategy – The Mastery of Pattern Thinking can Lead to Dramatic Improvements, Marketing Research, Spring 2000, pp. 8-16.

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  Ambler

  Ambler, Tim, and Puntoni, Stefano, Measuring Market Performance, in: Marketing Changes, Hart, Susan, eds., Thomson Learning, London, 2003, pp. 289-310.

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  Anahory

  Anahory, Sam and Murray, Dennis, Datawarehousing in the Real World – A Practical Guide for Building Decision Support Systems, Addison-Wesley, Harlow, 1997.

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  Andersen

  Andersen, Torben Juul, Information Technology, strategic decision making approaches and organizational performance in different industrial settings, Journal of Strategic Information Systems, Vol. 10, 2001, pp. 101-119.

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  Anderson

  Anderson, James A., An Introduction to Neural Networks, MIT Press, Cambridge, Massachusetts, 1995.

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