Uncategorized

  • Add to cart

    Diamantopoulos

    Diamantopolous, A., “Modelling with LISREL: A Guide to the Uninitiated’, in: Quantitative Methods in Marketing, eds. Hooley, Graham. J and Hussey, Michael K., Academic Press, London, 1994, pp. 105-136.

    Uncategorized Add to cart
  • Add to cart

    Dibb

    Dibb, Sally and Farhangmehr, Minoo, ‘Loglinear Analysis in Marketing’, Journal of Targeting, Measurement and Analysis for Marketing, pp. 153-168

    Uncategorized Add to cart
  • Add to cart

    Dibb

    Dibb, Sally, “Market Segmentation: Changes and Challenges”, in: Marketing Changes, Hart, Susan, eds., Thomson Learning, London, 2003, pp. 205-236.

    Uncategorized Add to cart
  • Add to cart

    Dick

    Dick, Alan S. and Basu, Kunal, ‘Customer Loyalty: Toward an Integrated Conceptual Framework’, Journal of the Academy of Marketing Science, Vol. 22, No. 2, 1994, pp 99-113.

    Uncategorized Add to cart
  • Add to cart

    Digh

    Digh, Andrew D., The Greek Miracle: An Artificial Life Simulation of the Effects of Literacy on the Dynamics of Communication, Ph.D Thesis, University of Tennessee, Knoxville, December 1994.

    Uncategorized Add to cart
Scroll to Top