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  • B?gel

    B?gel, Marnix S. and Bus, Bertina A.H., ?De Strategische Inzet van Database Marketing?, Customer Base, Nummer 1, 1998,

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  • Baets

    Baets, Walter R.J., The Hybrid Business School – A Four Part Fugue for Business Education, Management Development, Knowledge Management and Information Technology, Oratie, Universiteit Nijenrode, Nyenrode University Press, 1999.

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  • Baker

    Baker, Norman R., Winkofsky, E.P., Langmeyer, Lynn, and Sweeney, Dennis J., Idea Generation: A Procrustean Bed of Variables, Hypotheses and Implications, TIMS 15, Managementof Research and Innovation, eds. Dean, Burton V. and Goldhar, Joel L., Elsevier, 1980, pp. 33-49

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  • Baker

    Baker, William E. and Sinkula, James M., The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance, Journal of the Academy of Marketing Science, Vol. 27, No. 4, 1999, pp. 411-427.

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  • Bakos

    Bakos, Yannis and Brynjolfsson, Erik, Organizational Partnerships and the Virtual Corporation, Chapter 4 in Information Technology and Industrial Competitveness – How Information Shapes Competition, Kluwer Academic Publishers, 1997.

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