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  • Gale

    Gale, Bradley T., Managing Customer Value – Creating Quality and Service That Customers Can See, The Free Press, New York, 1994.

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  • Gale

    Gale, Thornton and Eldred, James, Getting Results with the Object-Oriented Enterprise Model, SIGS Books, New York, 1996.

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  • Gallagher

    Gallagher, Katherine and Parsons, Jeffrey, ‘A Framework for Targeting Banner Advertising on the Internet’, …

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  • Gallagher

    Gallagher, Kevin, Mason, Robert M. and Vandenbosch, Betty, ‘Managing the Tension in IS Projects: Balancing Alignment, Engagement, Perspective and Imagination’, Proceedings of the 37th Hawaii International Conference on System Sciences 2004.

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  • Galliers

    Galliers, R.D., ‘Strategic Information Systems Planning: Myths, Reality and Guidelines for Succesful Implementation’, European Journal Information Systems, Vol. 1, No. 1, 1991, pp. 55-64

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