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    Graham

    Graham, Peter, ‘Marketing’s Domain: A Critical Review of the Development of the Marketing Concept’, Marketing Bulletin, Vol. 4, 1993, pp. 1-11.

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    Grant

    Grant, Alan W.H. and Schlesinger, Leonard A., ‘Realize Your Customers’ Full Potential’, Harvard Business Review, September-October 1995, pp. 59-72.

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    Grave

    Grave, Asha G.A., ‘Voor- en Nadelen van Computerondersteunende Verkoop- en Marktbenadering’, B&id, Mei 1993, pp. 9-13

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    Green

    Green, Paul E., Fitzroy, Peter T. and Robinson, Patrick J., ‘Experimental Gaming in the Economics of Information’, in: Applications of the Sciences in Marketing Management, eds. Bass, Frank M., King, Charles W. and Pessimier, Edgar A., John Wiley and Sons

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    Green

    Green, Donna H. and Ryans, Adrian B., ‘Entry Strategies and Market Performance – Causal Modelling of a Business Simulation’, Journal of Product Innovation Management, 7, 1990, pp.45-58

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