Adams, Rob, Versus – Verbeteren versus Vernieuwen, AW Bruna, 2016.
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Verganti, Roberto. Overcrowded: Designing Meaningful Products in a World Awash with Ideas. MIT Press, 2017.
Zangwill, Willard I., Lightning Strategies for Innovation, How the World’s best firms create new products, Lexington Books, Maxwell MacMillan Int., New York, 1993.
Johnson, Steven, Where Good Ideas come from – The Seven Patterns of Innovation, Penguin Books, London, 2010.
Ashton, Kevin, How to Fly a Horse – The Secret History of Creation, Invention, and Discovery, Anchor Books, New York, 2015.
Centola, Damon. Change: How to Make Big Things Happen. John Murray, 2022.
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