Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
€0.01
There are no reviews yet.
Your email address will not be published. Required fields are marked *
Your review *
Name *
Email *
Save my name, email, and website in this browser for the next time I comment.
Δ
Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
Ambler, Tim, ‘The Relational Paradigm: A Synthesis’, PAN’AGRA Working Paper, No. 95-901, Centre For Marketing, London Business School, Fevruary 1995
Andriesse, F.G. and Holzhauer, F.F.O., ?Kredietbank succesvol met retentiemarketing?, Tijdschrift voor Marketing, Maart 1994, pp. 9-12
Ambler, Tim, ‘How Much of Brand Equity is explained by Trust’, Management Decision, available at http:/www.mcb.co.uk/services/conferen/feb96/relation.mar/new_phil/backgrnd.html
Berry
Reviews
There are no reviews yet.