Bijmolt, T.H.A., Leeflang, P.S.H., Block, F., Eisenbeiss, M., Hardie, B.G.S., Lemmens, A. and Saffert P., ‘Analytics for Customer Engagement’, Journal of Service Research, Vol. 13, No. 3, 2010, pp. 341-356,

Bijmolt

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