Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
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Wel, Han van, De I-dialoog – Inspiratiebook over het DNA van verandering en communicatie, Financial Times/Prentice Hall, Amsterdam, 2001.
Nilson, Torsten H., Chaos Marketing – How to win in a turbulent World, McGraw-Hill Book Company, London, 1995.
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
Rijkenberg, Jan, Concepting – Het managen van Concept-merken in het communicatiegeorienteerde tijdperk, Uitgeverij BZZtoH, Den Haag, 1998.
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