Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
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‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
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Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29
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