Brown, Stephen, Marketing – The Retro Revolution, Sage Publications, London, 2001.
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McKenna, Regis, Real Time – Preparing for the Age of the Never Satisfied Custode, Harvard Business School Press, Boston, Massachussets, 1997
Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Andriesse, F.G. and Holzhauer, F.F.O., ?Kredietbank succesvol met retentiemarketing?, Tijdschrift voor Marketing, Maart 1994, pp. 9-12
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
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