Cummings, Neil and Lewandowska, Marysia, The Value of Things, Birkhauser, Basel, 2000.
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Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Johansson, Johny K. And Nonaka, Ikujiro, Intuitieve Strategen – De Japanse Marketingbenadering, Scriptum Management, 1998.
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