Enfield, N.J., How we talk – The inner workings of conversation, Basis Books, New York, 2017.
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Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
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Lazer, William, LaBarbera, Priscilla, MacMachlan, James M. and Smith, Allen E., Marketing 2000 and Beyond, American Marketing Association, Chicago, Illinois, 1990.
Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
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