Guadagni, Peter M. and Little, John D.C., ‘When and what to buy: a nested logit model of Coffee purchase’, Sloan School of Management Working Paper 1919-87, MIT, Cambridge, Massachusetts, 1987.
Hoch, Stephen J., ‘Expert and Models in combination’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.
Hakansson, H., ‘The Swedish Approach to Europe’, in: Strategies for International Industrial Marketing, eds. Turnbull, P.W. and J.P. Valla, Croon Helm, 1986.
Hornik, K., Stinchcombe, M. and White, H., ‘Universal approximation of an unknown mapping and its derivatives using multilayer feedforward networks’, Neural Networks 3(5), pp. 551-560.
Hassan, S.S. and Katsanis, L.P., ‘The Globalizing Consumer Markets: Issues and Concepts’, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994c, pp. 47-62.
Reviews
There are no reviews yet.