Haeckel, Stephan H., Managing the information-intensive firm of 2001, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.

Haeckel

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Haeckel, Stephan H., ‘Managing the information-intensive firm of 2001’, in: The Marketing Information Revolution, eds. Blattberg, R.C., Glazer, R. and Little, J.D.C., Harvard Business School Press, Boston, Massachusetts, 1994.

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